Business Services

In today's competitive world, technology and technology services are designed to enable your business to do more. Below you can review some examples of how different business types can use geotechnology with Mapsimise as an opportunity to enhance business growth.

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    Marketing and PR

    As an organisation you may be running marketing and or PR campaigns for your customers, and in a world where sales and marketing and how customers engage is always changing, the ability to target data by location and track data trends adds value to outcomes and customer expectation. Imagine being able to segment to prospect data by region, or map all your publication outlets by region or location. With Mapsimise you can segment and target data in this way. What is more, Mapsimise integrates fully with MailChimp and DotDigital so that your defined lists can be easily set to popular marketing platforms.

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    Ways Mapsimise can optimise business services:

    • Show Maps with PR Contacts

      Create maps from data sets to get an instant view of your PR contacts by country or by region, making sure releases are not just blanket sent.

    • Show Maps with Marketing Data

      Upload your data or connect to a popular CRM or database to create maps of data held, building lists targeted by type, region or country.

    • Draw on Maps to Build Data Sets

      Access a wide range of drawing tools to help target and filter data and build subsets for marketing.

    • Use Data Connectors to View Data

      Connect to data sources from a popular CRM system like Salesforce, SugarCRM or Microsoft Dynamics 365 or export data after selecting Excel, MailChimp or even DotDigital platforms.

    Sales & Support

    As a sales and service or even support company, you may be offering services either in the field or via telephone. You may be monitoring activity regarding an online service or even booking appointments for repair. Having the ability to use geotechnology like Mapsimise with Google Maps helps enable a range of business activities like appointment tracking, route planning, data targeting, case assignment, assets or team tracking in real time for a vehicle or mobile device.

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    Ways Mapsimise can optimise business services:

    • Show Maps with Active Engineers

      Build up a view of all service engineers working in the field and track cases and jobs as updates are progressed.

    • Show Maps with Active Support Cases

      Connecting to popular CRM systems or by uploading data, your team can actively track support cases and issues and assign to appropriate teams working by location.

    • Show Maps with Planned Routes

      Effective planning of appointments with route planning enables sales representatives and support engineers manage traffic and time. Using additional data feeds like traffic can help update customers with estimated time of arrival or help teams in the field plan or take diversions.

    • Show Maps with Opportunity Value

      Your marketing team may have targeted prospects in a given area, country or region. You can track sales opportunities by the same to see customers that engage from marketing by value of opportunity.

    • Share External Maps to Take Visits

      Use Mapsimise external maps for customers to track an engineer’s visit time and current location. Or use external maps to display company information.

    Want to visualise your data using Mapsimise?

    Event Management

    Organising a big event is never easy, the logistics for suppliers and potential exhibitors needs planning. What is more you need to then get people to come through the door. With travel costs high and time limited, targeting data within a given radius of each event by types is likely to generate more interest. With Mapsimise you have access to a range of drawing tools and data connectors to help you build up a potential invite list. Using geotechnology with Google maps and presenting your data visually can help build views targeted by region, location or country.

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    Ways Mapsimise can optimise business services:

    • Show Maps with All Events

      Track all live events on a given map linked to potential prospects.

    • Show Maps of Resources and Suppliers

      Build up maps with views of resources like car parks and hotels for a given event or use Google My Business “Business Search” to find companies close to you that might not be in your database.

    • Share External Event Maps

      Display all active events via your website to drive interest and awareness.

    • Display External Data Sources

      Connect Mapsimise up to multiple data sources and upload data to build a single view using many data layers on a single map.

    Trade Services

    From one person companies to large construction and trade contractor’s, geotechnology helps plan active and pending jobs. You can plot where the key work activity is and group jobs by a given location, shortening travel time. If your organisation is running services for install or equipment or tracking issues, then Mapsimise is the perfect tool. If you spend most of your day on the road as a delivery driver, use Mapsimise to plan your delivery route for the day.

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    Ways Mapsimise can optimise business services:

    • Show Maps with Delivery Routes

      Plan the day’s deliveries or jobs for a given engineer or driver.

    • Show Sales Activity Maps

      Show where projects or jobs are active and group data for daily activity.

    • Show Projects or Customer Data

      Build up maps from many different sources of data to map data in a single view.

    • Share External maps

      Share maps with customers, 3rd party engineers or the general public to show activity of project work

    Consulting & Professional Services

    If you have projects and project teams working on one or more engagements for different customers, a geo platform like Mapsimise can bring your data to life. You can build one or more maps, based on one or more data layers, showing project activity. If your projects involve roads, or open spaces data can be easily plotted and Google Street View can be used to identify areas or local resources. For consulting projects or resource management you can quickly plot available resource based by location to help on given projects. With professional services you may want to track resource in the field, or track physical equipment post install, or where equipment might be based on need.

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    Ways Mapsimise can optimise business services:

    • Use Maps with Google

      Mapsimise is based on Google Maps including Street View and Business Search, meaning all the tools for reaching local resource are now included with your datasets. Search, find and plan projects.

    • Show Maps of Active Projects

      Build up maps that show all your project data by location and related available resources.

    • Show Maps with Defined Routes or Installations

      Build up a map view to show a cable install, a delivery route or other activity by location using a range of map drawing tools.

    • Share External Maps to Show Intended Works

      Share maps with the general public or partners to show pending works or active projects.

    Insurance Providers

    Insurance provision can be broken down into different sectors including Health, Life, Company, Injury, Motor and Property. As a provider you may offer one or more of these types or only focus on a given type of policy provision. Data about policy holders and service engagements is likely to be held in internal systems like CRM or a bespoke database. Mapsimise brings the opportunity to visualise data by region, country or a given location, enhancing decision making.

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    Ways Mapsimise can optimise business services:

    • Show Crime or External Data on Maps

      One of the great advantages of the internet or technology revolution is the amount of collated and free data available for analysis. You can use most open data sources from property valuation, to reported crime data, to regional activity.

    • Show Territory Performance on Maps

      Policy holder data is likely to be clustered by region and if you have insurance brokers selling in a given territory, this can be easily mapped and tracked to show performance.

    • Show all Customer and Policy Holders

      Give your team a view of all policies held by country or by types either property, auto or a combined policy.

    • Use Integrated Services

      Mapsimise comes with integrated services for email marketing and integration to business systems.

    • Display External Maps

      You may want to map crime or accident reports with claim data on a call centre display. Mapsimise offers a huge range of flexible tools to deliver integrated mapping in your business.

    Our earth is a globe

    Our earth is a globe whose surface we probe no map can replace her but just try to trace her

    - Steve Waterman

    Import and Plot your Business Data on Maps

    Prepare your address-based business data, and let Mapsimise do the hard work of plotting it on a map. Be it contact locations, assets, properties, store locations, appointments - anything that has an address can be visualised on a map.

    Import your .CSV or .XLSX files from Excel, and tell Mapsimise which columns to use as address fields. We then do the hard work of converting the addresses to global locations so that you can see where in the world you are doing business

    If your data already has latitude/longitude co-ordinates no worries! Mapsimise respects your pre-geocoded data and will automatically plot it for you.

    Connect and Map Live Data from your CRM System

    Already managing your accounts, contacts and leads with an online CRM system? Mapsimise can connect to Dynamics 365, Salesforce, and Sugar CRM and display your live data on maps.

    There's no lengthy importing/exporting or synchronisation of records to get up and running with maps. Mapsimise enriches your data with latitude/longitude co-ordinates, or respects your already geocoded data.

    Visualise your business entities on a map, and open records in your connected CRM. Perform spatial queries on your data and push results back into CRM marketing lists/campaigns.

    Draw Shapes to Filter your Data

    Use Mapsimise's drawing tools to perform spatial queries on your data. From a simple box to an entire outline of a territory, it's easy to filter your data based on distance and area. No more guesswork using postal codes or area names! Combine shapes to create complex filters.

    Use widely-available KML files containing predefined shapes such as state and postal code boundaries, countries, school catchment areas and more to narrow down your queries.

    Examples of spatial filters made simple with Mapsimise:

    • Find all my customers within 5 miles of

    • List all my properties within half a mile of

    • Give me all assets located in or

    Analyse your Data with Charts

    Add charts to your map to get an at-a-glance analysis of your spatial data

    Similar to building charts in Excel, simply designate columns from your Mapsimise data grid as axis for your chart. Values can be shown as a count (for example: count of records by gender) or by sum (for example: totalling opportunity value over x months).

    As you move around the map or draw shapes to filter your data, the charts update dynamically. Choose from an array of colour schemes to add a personal touch to your mapped data presentation, and then save the chart in a map view ready to share with your team or the world!

    Collaborative Team Working with Mapsimise

    Manage data and access security roles with Mapsimise

    Mapsimise makes working with maps a collaborative and flexible experience. Set up a map with multiple layers of connected or imported data, then all team members can create unlimited views against that map. All shapes, data filters, KML regions, routes and visual themes/effects are saved in a view.

    Share your map views with other team members, either as view-only or with edit permissions. Add notes to the map to highlight points of interest to your team.

    Share your maps with the world by making map views publicly available via links or website embedding.

    Calculate and Optimise Driving Routes

    Combine your business data with the power of Google Maps to plan driving routes between appointments, salesperson meetings, deliveries - in fact, anything with a start time and a location!

    Mapsimise takes routing further with fully adjustable visit start times and durations for each leg of your itinerary. Re-order visits by dragging and dropping.

    Auto-routing lets you take a selection of filtered records and plot them automatically, optimising by route or respecting the start times from your dataset - allowing you to best-fit your appointments or deliveries to a route and a schedule.

    Search Business Data

    Mapsimise allows you to search worldwide for arbitrary locations by postal code, street name, city, points of interest and more. You can add these locations to a driving route, or create a filter from them (for example: all my customers within 10 miles of LaGuardia)

    We've also leveraged the power of Google Business search to put the details of millions of businesses at your fingertips. Need to find a restaurant or hotel while planning a salesperson's itinerary? Or be able to recommend locations nearby to an existing customer? Your users can find what they need without leaving the Mapsimise interface.

    Targeted Marketing with Mapsimise

    Harness the power of Mapsimise's spatial filtering to enhance your mailing lists. Connect to leading digital marketing platforms such as Dotdigital and Mailchimp to send marketing materials to contacts you have identified using the Mapsimise toolset.

    If you've already built your marketing workflow in your connected CRM system, you can push your filtered records back into Dynamics 365 Marketing Lists, Salesforce Campaigns, and SugarCRM Target Lists at the click of a button.

    Use Data Filters to Refine your Maps

    Before you can work with your data spatially, it's important to make sure you're working with the correct subset of data, especially when dealing with tens of thousands of records.

    Mapsimise has a powerful query builder that lets you filter on names, dates, numbers, yes/no fields and more. Use AND and OR groupings to build complex queries.

    If you need to use a particular query frequently, Mapsimise lets you set up Quick Filters that are always displayed at the top of your map. For example: a date range for displaying appointments, or a dropdown of types of customer.

    Use Pin Variations to change the icon, shape, and colour of your map markers according to fields on your data. For example: colour-coding your global opportunities by closure probability.

    Geospatially Analyse your Data

    Use clustering to help visualise where you have large collections of data by grouping markers together. Analyse this further by using heatmaps, which provide a striking visualisation of the spatial weighting of your data.

    Proximity filtering gives you the ability to compare distances between two of your data layers. Mapsimise provides several options to help visualise the proximity of records.

    Some examples of proximity filtering:

    • Show customers within 10km of my stores

    • Which gas stations are closest to which depots?

    • Which engineers are closest to my current callouts?

    Location Intelligence (LI)

    Location intelligence (LI), or spatial intelligence, is the process of deriving meaningful insight from geospatial data relationships to solve a particular problem.

    Explore Mapsimise Themes

    Mapsimise has a selection of more than ten map styles to help enhance the experience of your users and customers. Amongst the available styles are dark maps for light sensitive conditions, as well as themes that cater for colour blindness. This screenshot reel shows just a few of the available map styles.

    Mapsimise UI

    The Mapsimise user interface has been designed to cater for its numerous functions and features without taking focus away from what's most important - your data on a map.

    Out of the box, Mapsimise gives the user a selection of two UI themes: Dark and Light. The Light theme is more traditional, while the Dark theme brings a modern look and helps reduce eyestrain through prolonged use.

    Mapsimise uses cutting-edge web standards to make the app available on desktop and mobile devices, so you can map your data wherever you are.

    How we use layers to map your data

    Mapsimise uses a layering system to merge data from different sources onto your maps. We then underlay regions from KML files and overlay your planned routes to bring all of the functionality together.

    • Plan routes for field operatives

      Plan routes between entities manually or automatically, then see the route overlaid on your data.

    • Connect and plot business data

      Every business entity you want to see on a map has its own layer. You can set up as many data layers as your need, and re-order them to show business-critical entities on top.

    • Use KML regions to filter and augment your data

      Import KML files to display regions and placemarks on the map alongside your data. Manage territories by filtering your data by selected regions.

    • Powered by Google Maps

      Mapsimise is built on top of the best-in-class Google Maps interface, providing familiarity for your users and allowing Mapsimise to leverage theming and Street View.

    How our map embedding works

    Mapsimise allows you to embed your customised maps into your website, intranet, or business web applications. You can also share maps internally and publicly via clickable links. Each shared map has a range of options to customise its look and feel. See some embedded map examples below, all using live data from our Mapsimise demo.

    Where do I begin?

    If you're having any trouble understanding Mapsimise, let us help you. We have extended our information delivery to best help you get to where you need to be.

    Mapsimise is an integral part to any business, and the team here are dedicated to proving exactly why that is the case. We understand that the world of geospatial business is not easy to understand, so we are here to help.

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