As a data analyst working in marketing you can use Mapsimise to identify relevant data by location, helping build lists or territories for end users. You can use drawing tools and filters to select the right data by location and build lists to be used with our integrated marketing tools
Build maps form your designated CRM or upload data to Mapsimise.
build up multiple map layers to show prospect data by location or connect to your designated CRM.
As your company’s marketing coordinator or administrator, setting up campaigns and events can be improved with Mapsimise, as customer and prospect data can be easily visualised. Events can also be planned by location and additional data held outside of your organisation like Google Business Data can be used for prospecting.
you can build a map view to show active events that are to be held at different locations. Picking locations might be helped by searching local venues and seeing customer volume by density on a map. You can also display all those attending an event and market to them.
If campaign engagement by customer is recorded and related in your CRM you can map this data to show engagement around a given event or from a given campaign.
As a marketing manager you may need to see data about all events or all campaign engagement. You can combine this with your sales data to build a map with multiple layers. Including current sales data from your marketing activities will help show success and understanding response rate.
Customer or prospect data can be plotted as a layer on a map to show engagement from a campaign. It can also give salespeople the option to follow up on initial engagement.
CRM and sales tracking systems are great at showing current opportunities. You can also map with marketing engagement data to get a visual representation of where engagement is active by location.
As the Head of Marketing or as CMO, you can use Mapsimise to analyse and get an overview of all your company’s marketing engagements, seeing which areas or countries are the most popular. You can see at a glance which territories are performing better or underperforming. Using Mapsimise helps you to assess and target spend by location.
Get a snapshot view of marketing engagement by customers or potential customers on a map.
If your team works in many different territories you can show sales and marketing engagement by each territory, helping you to identify high performing areas or countries.
Impossible to map the world–we select and make graphics so that we can understand it.
Prepare your address-based business data, and let Mapsimise do the hard work of plotting it on a map. Be it contact locations, assets, properties, store locations, appointments - anything that has an address can be visualised on a map.
Import your .CSV or .XLSX files from Excel, and tell Mapsimise which columns to use as address fields. We then do the hard work of converting the addresses to global locations so that you can see where in the world you are doing business
If your data already has latitude/longitude co-ordinates no worries! Mapsimise respects your pre-geocoded data and will automatically plot it for you.
Already managing your accounts, contacts and leads with an online CRM system? Mapsimise can connect to Dynamics 365, Salesforce, and Sugar CRM and display your live data on maps.
There's no lengthy importing/exporting or synchronisation of records to get up and running with maps. Mapsimise enriches your data with latitude/longitude co-ordinates, or respects your already geocoded data.
Visualise your business entities on a map, and open records in your connected CRM. Perform spatial queries on your data and push results back into CRM marketing lists/campaigns.
Use Mapsimise's drawing tools to perform spatial queries on your data. From a simple box to an entire outline of a territory, it's easy to filter your data based on distance and area. No more guesswork using postal codes or area names! Combine shapes to create complex filters.
Use widely-available KML files containing predefined shapes such as state and postal code boundaries, countries, school catchment areas and more to narrow down your queries.
Find all my customers within 5 miles of
List all my properties within half a mile of
Give me all assets located in or
Similar to building charts in Excel, simply designate columns from your Mapsimise data grid as axis for your chart. Values can be shown as a count (for example: count of records by gender) or by sum (for example: totalling opportunity value over x months).
As you move around the map or draw shapes to filter your data, the charts update dynamically. Choose from an array of colour schemes to add a personal touch to your mapped data presentation, and then save the chart in a map view ready to share with your team or the world!
Mapsimise makes working with maps a collaborative and flexible experience. Set up a map with multiple layers of connected or imported data, then all team members can create unlimited views against that map. All shapes, data filters, KML regions, routes and visual themes/effects are saved in a view.
Share your map views with other team members, either as view-only or with edit permissions. Add notes to the map to highlight points of interest to your team.
Share your maps with the world by making map views publicly available via links or website embedding.
Combine your business data with the power of Google Maps to plan driving routes between appointments, salesperson meetings, deliveries - in fact, anything with a start time and a location!
Mapsimise takes routing further with fully adjustable visit start times and durations for each leg of your itinerary. Re-order visits by dragging and dropping.
Auto-routing lets you take a selection of filtered records and plot them automatically, optimising by route or respecting the start times from your dataset - allowing you to best-fit your appointments or deliveries to a route and a schedule.
Mapsimise allows you to search worldwide for arbitrary locations by postal code, street name, city, points of interest and more. You can add these locations to a driving route, or create a filter from them (for example: all my customers within 10 miles of LaGuardia)
We've also leveraged the power of Google Business search to put the details of millions of businesses at your fingertips. Need to find a restaurant or hotel while planning a salesperson's itinerary? Or be able to recommend locations nearby to an existing customer? Your users can find what they need without leaving the Mapsimise interface.
Harness the power of Mapsimise's spatial filtering to enhance your mailing lists. Connect to leading digital marketing platforms such as Dotdigital and Mailchimp to send marketing materials to contacts you have identified using the Mapsimise toolset.
If you've already built your marketing workflow in your connected CRM system, you can push your filtered records back into Dynamics 365 Marketing Lists, Salesforce Campaigns, and SugarCRM Target Lists at the click of a button.
Before you can work with your data spatially, it's important to make sure you're working with the correct subset of data, especially when dealing with tens of thousands of records.
Mapsimise has a powerful query builder that lets you filter on names, dates, numbers, yes/no fields and more. Use AND and OR groupings to build complex queries.
If you need to use a particular query frequently, Mapsimise lets you set up Quick Filters that are always displayed at the top of your map. For example: a date range for displaying appointments, or a dropdown of types of customer.
Use Pin Variations to change the icon, shape, and colour of your map markers according to fields on your data. For example: colour-coding your global opportunities by closure probability.
Use clustering to help visualise where you have large collections of data by grouping markers together. Analyse this further by using heatmaps, which provide a striking visualisation of the spatial weighting of your data.
Proximity filtering gives you the ability to compare distances between two of your data layers. Mapsimise provides several options to help visualise the proximity of records.
Show customers within 10km of my stores
Which gas stations are closest to which depots?
Which engineers are closest to my current callouts?
Location intelligence (LI), or spatial intelligence, is the process of deriving meaningful insight from geospatial data relationships to solve a particular problem.