Marketing

Mapsimise brings location marketing to life for your business. Having Mapsimise connected to MailChimp and DotDigital you will have the ability to segment data from a map and build location-based lists. By connecting to Salesforce, Microsoft Dynamics or even SugarCRM you can build marketing lists from a map by displaying your CRM Data.

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    Data Analyst

    As a data analyst working in marketing you can use Mapsimise to identify relevant data by location, helping build lists or territories for end users. You can use drawing tools and filters to select the right data by location and build lists to be used with our integrated marketing tools

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    Mapsimise enhances your organisation’s operations by:

    • Show Maps of Customer

      Build maps form your designated CRM or upload data to Mapsimise.

    • Show Maps of Prospects

      build up multiple map layers to show prospect data by location or connect to your designated CRM.

    Marketing Coordinator

    As your company’s marketing coordinator or administrator, setting up campaigns and events can be improved with Mapsimise, as customer and prospect data can be easily visualised. Events can also be planned by location and additional data held outside of your organisation like Google Business Data can be used for prospecting.

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    Mapsimise enhances your organisation’s operations by:

    • Show Maps of Event Locations

      you can build a map view to show active events that are to be held at different locations. Picking locations might be helped by searching local venues and seeing customer volume by density on a map. You can also display all those attending an event and market to them.

    • Show Maps of Campaign Engagement

      If campaign engagement by customer is recorded and related in your CRM you can map this data to show engagement around a given event or from a given campaign.

    Want to visualise your data using Mapsimise?

    Marketing Manager

    As a marketing manager you may need to see data about all events or all campaign engagement. You can combine this with your sales data to build a map with multiple layers. Including current sales data from your marketing activities will help show success and understanding response rate.

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    Mapsimise enhances your organisation’s operations by:

    • Show Maps of Engagement

      Customer or prospect data can be plotted as a layer on a map to show engagement from a campaign. It can also give salespeople the option to follow up on initial engagement.

    • Show Maps of Current Sales

      CRM and sales tracking systems are great at showing current opportunities. You can also map with marketing engagement data to get a visual representation of where engagement is active by location.

    Chief Marketing Officer

    As the Head of Marketing or as CMO, you can use Mapsimise to analyse and get an overview of all your company’s marketing engagements, seeing which areas or countries are the most popular. You can see at a glance which territories are performing better or underperforming. Using Mapsimise helps you to assess and target spend by location.

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    Mapsimise enhances your organisation’s operations by:

    • Show Maps of Engagement

      Get a snapshot view of marketing engagement by customers or potential customers on a map.

    • Show Maps By Territory

      If your team works in many different territories you can show sales and marketing engagement by each territory, helping you to identify high performing areas or countries.

    Impossible to map the world

    Impossible to map the world–we select and make graphics so that we can understand it.

    - Roger Tomlinson

    Import and Plot your Business Data on Maps

    Prepare your address-based business data, and let Mapsimise do the hard work of plotting it on a map. Be it contact locations, assets, properties, store locations, appointments - anything that has an address can be visualised on a map.

    Import your .CSV or .XLSX files from Excel, and tell Mapsimise which columns to use as address fields. We then do the hard work of converting the addresses to global locations so that you can see where in the world you are doing business

    If your data already has latitude/longitude co-ordinates no worries! Mapsimise respects your pre-geocoded data and will automatically plot it for you.

    Connect and Map Live Data from your CRM System

    Already managing your accounts, contacts and leads with an online CRM system? Mapsimise can connect to Dynamics 365, Salesforce, and Sugar CRM and display your live data on maps.

    There's no lengthy importing/exporting or synchronisation of records to get up and running with maps. Mapsimise enriches your data with latitude/longitude co-ordinates, or respects your already geocoded data.

    Visualise your business entities on a map, and open records in your connected CRM. Perform spatial queries on your data and push results back into CRM marketing lists/campaigns.

    Draw Shapes to Filter your Data

    Use Mapsimise's drawing tools to perform spatial queries on your data. From a simple box to an entire outline of a territory, it's easy to filter your data based on distance and area. No more guesswork using postal codes or area names! Combine shapes to create complex filters.

    Use widely-available KML files containing predefined shapes such as state and postal code boundaries, countries, school catchment areas and more to narrow down your queries.

    Examples of spatial filters made simple with Mapsimise:

    • Find all my customers within 5 miles of

    • List all my properties within half a mile of

    • Give me all assets located in or

    Collaborative Team Working with Mapsimise

    Manage data and access security roles with Mapsimise

    Mapsimise makes working with maps a collaborative and flexible experience. Set up a map with multiple layers of connected or imported data, then all team members can create unlimited views against that map. All shapes, data filters, KML regions, routes and visual themes/effects are saved in a view.

    Share your map views with other team members, either as view-only or with edit permissions. Add notes to the map to highlight points of interest to your team.

    Share your maps with the world by making map views publicly available via links or website embedding.

    Calculate and Optimise Driving Routes

    Combine your business data with the power of Google Maps to plan driving routes between appointments, salesperson meetings, deliveries - in fact, anything with a start time and a location!

    Mapsimise takes routing further with fully adjustable visit start times and durations for each leg of your itinerary. Re-order visits by dragging and dropping.

    Auto-routing lets you take a selection of filtered records and plot them automatically, optimising by route or respecting the start times from your dataset - allowing you to best-fit your appointments or deliveries to a route and a schedule.

    Search Business Data

    Mapsimise allows you to search worldwide for arbitrary locations by postal code, street name, city, points of interest and more. You can add these locations to a driving route, or create a filter from them (for example: all my customers within 10 miles of LaGuardia)

    We've also leveraged the power of Google Business search to put the details of millions of businesses at your fingertips. Need to find a restaurant or hotel while planning a salesperson's itinerary? Or be able to recommend locations nearby to an existing customer? Your users can find what they need without leaving the Mapsimise interface.

    Targeted Marketing with Mapsimise

    Harness the power of Mapsimise's spatial filtering to enhance your mailing lists. Connect to leading digital marketing platforms such as Dotdigital and Mailchimp to send marketing materials to contacts you have identified using the Mapsimise toolset.

    If you've already built your marketing workflow in your connected CRM system, you can push your filtered records back into Dynamics 365 Marketing Lists, Salesforce Campaigns, and SugarCRM Target Lists at the click of a button.

    Use Data Filters to Refine your Maps

    Before you can work with your data spatially, it's important to make sure you're working with the correct subset of data, especially when dealing with tens of thousands of records.

    Mapsimise has a powerful query builder that lets you filter on names, dates, numbers, yes/no fields and more. Use AND and OR groupings to build complex queries.

    If you need to use a particular query frequently, Mapsimise lets you set up Quick Filters that are always displayed at the top of your map. For example: a date range for displaying appointments, or a dropdown of types of customer.

    Use Pin Variations to change the icon, shape, and colour of your map markers according to fields on your data. For example: colour-coding your global opportunities by closure probability.

    Geospatially Analyse your Data

    Use clustering to help visualise where you have large collections of data by grouping markers together. Analyse this further by using heatmaps, which provide a striking visualisation of the spatial weighting of your data.

    Proximity filtering gives you the ability to compare distances between two of your data layers. Mapsimise provides several options to help visualise the proximity of records.

    Some examples of proximity filtering:

    • Show customers within 10km of my stores

    • Which gas stations are closest to which depots?

    • Which engineers are closest to my current callouts?

    Location Intelligence (LI)

    Location intelligence (LI), or spatial intelligence, is the process of deriving meaningful insight from geospatial data relationships to solve a particular problem.

    Explore Mapsimise Themes

    Mapsimise has a selection of more than ten map styles to help enhance the experience of your users and customers. Amongst the available styles are dark maps for light sensitive conditions, as well as themes that cater for colour blindness. This screenshot reel shows just a few of the available map styles.

    Mapsimise UI

    The Mapsimise user interface has been designed to cater for its numerous functions and features without taking focus away from what's most important - your data on a map.

    Out of the box, Mapsimise gives the user a selection of two UI themes: Dark and Light. The Light theme is more traditional, while the Dark theme brings a modern look and helps reduce eyestrain through prolonged use.

    Mapsimise uses cutting-edge web standards to make the app available on desktop and mobile devices, so you can map your data wherever you are.

    How we use layers to map your data

    Mapsimise uses a layering system to merge data from different sources onto your maps. We then underlay regions from KML files and overlay your planned routes to bring all of the functionality together.

    • Plan routes for field operatives

      Plan routes between entities manually or automatically, then see the route overlaid on your data.

    • Connect and plot business data

      Every business entity you want to see on a map has its own layer. You can set up as many data layers as your need, and re-order them to show business-critical entities on top.

    • Use KML regions to filter and augment your data

      Import KML files to display regions and placemarks on the map alongside your data. Manage territories by filtering your data by selected regions.

    • Powered by Google Maps

      Mapsimise is built on top of the best-in-class Google Maps interface, providing familiarity for your users and allowing Mapsimise to leverage theming and Street View.

    How our map embedding works

    Mapsimise allows you to embed your customised maps into your website, intranet, or business web applications. You can also share maps internally and publicly via clickable links. Each shared map has a range of options to customise its look and feel. See some embedded map examples below, all using live data from our Mapsimise demo.

    Where do I begin?

    If you're having any trouble understanding Mapsimise, let us help you. We have extended our information delivery to best help you get to where you need to be.

    Mapsimise is an integral part to any business, and the team here are dedicated to proving exactly why that is the case. We understand that the world of geospatial business is not easy to understand, so we are here to help.

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