Science & Technology

There are many different ways to use geo data in business and as an organisation working in Science and or Technology you may have many different needs to plot data. Research data by location could be used along with customer or sales data. Integrated systems could share data on or from a map i.e. register for an event and plot the number of registrations or see product reviews for a given business by location. One of the popular activities is one of marketing or tracking social engagement to see trend analysis.

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    Working in pharmaceutical industries may generate a lot of data, data about inbound suppliers, wholesales, stockist and end customers is commonplace. Population data and medical research data along with the availability of resources can also be combined on a map - any data that can be geocoded by a given location can be used.

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    Ways Mapsimise can optimise science and technology:

    • Show Maps of Suppliers

      Data is important to your business and using data that can be mapped helps give insight by location. Supplier data maps helps you target and communicate on a local level and manage visits and events.

    • Show Maps of Stockists

      Holding data about outlets that stock product can be very useful especially if a given product is in short supply, mapping stockist and stock can help you manage production output.

    • Show External Maps

      Mapsimise helps you build up external and shared team maps, so all parties can benefit from shared connected data and analysis created.


    Working as a chemical producer or as a supplier of product can be enhanced with geo data systems like Mapsimise. You can build maps of localised demand, map supply chain along with regional data outputs and identify requirements or businesses in a given area. Data for suppliers can be mapped along with data for customers, giving a great opportunity to visualise organisational data.

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    Ways Mapsimise can optimise science and technology:

    • Show Maps of Suppliers

      Having your supplier data on a map helps you target and communicate on a local level and manage visits and events.

    • Show Maps of Stockists

      Holding data about outlets that stock product can be very useful especially if a given product is in short supply. Mapping stockist and stock can help you manage production output.

    • Show Supplier Maps

      Mapsimise helps you build up maps to visually represent data along with being able to create external and shared team maps, so all parties can benefit from shared connected data and analysis created.

    Want to visualise your data using Mapsimise?

    Roads and Highways

    Part of infrastructure and services is the management of public roads and highways. Mapping all works, and planned work helps members of the public plan and manage routes. With Google traffic you can see the latest traffic hotpots and delays

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    Ways Mapsimise can optimise science and technology:

    • Show Maps with Current Works

      create and display maps with current works and live traffic reports from Google.

    • Show Maps with Reported Issues

      reported damage to roads and walkways can be easily mapped. Have a visual representation of potholes and uneven walkways can help members of the public plan routes.

    • Show Maps with Planned Maintenance

      as infrastructure gets updated planning around changes can help businesses and delivery drivers. Reducing stationary traffic helps reduce emissions from vehicles and by detailing planned future road works it can help alleviate congestions and delays.

    Telecoms & Communications

    As a Telecoms or internet provider there may be several services that your organisation can offer. Mapsimise can help you track all related data to street furniture, or wireless masts by location. You can track related customer information showing all networks by road layout. Mapsimise comes with drawing tools to enable you to filter and build representation of your data and assets.

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    Ways Mapsimise can optimise science and technology:

    • Show Maps with Customer data

      You can either upload or connect to existing data sources from popular CRM or databases to show customer data.

    • Show Maps with Assets

      build up views using Mapsimise to upload KML files to represent data on a map.

    • Share External Maps for Customers

      Show data on a public map based on performance or known network issues.

    Aerospace and Carriers

    Within most industries there are many sections and divisions, working in aerospace is no different. Mapsimise have helped plot a number of different data sets including supplier and customer data. Locations on airports and landing strips could also be plotted and even in-flight data. Data for cargo or passenger statistics can also be easily mapped giving visibility using points, clusters and global representation. Mapsimise brings integrated maps and marketing tools along with a connected data model meaning setup of geo data in your organisation has never been this easy to do.

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    Ways Mapsimise can optimise science and technology:

    • Show Maps of Customers

      If your organisation is retailing manufactured components or end product, data relating to current customers can be mapped.

    • Show Maps of Suppliers

      If your organisation has a multi-level supply chain with data that needs to be mapped, Mapsimise can help you do this.

    • Show Maps of Assets

      If you’re the type of organisation that needs to track assets or track a product for maintenance, then Mapsimise can help you achieve this.

    Computing, Cloud and IT

    As a computing, cloud or IT service provider you may have many data sets that could be used on a map; marketing, sales and customer data may be just a few. You may also want to show activity by region for active cases or track assets by location or even your projects and engagements. If you have support engineers in the field, you may want to plan routes for appointments or maintenance visits. Mapsimise can help meet all your requirements for mapping geo related data.

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    Ways Mapsimise can optimise science and technology:

    • Show Maps with Sales Activity

      Build up maps to show all customer and opportunity sales prospects using Mapsimise, by region or country.

    • Use Maps for Marketing

      Use mapping functionality to target and segment data building lists which integrate with MailChimp and DotDigital marketing platforms.

    • Share External Maps

      Make data available to customers or prospects via a map on your website.

    Smaller than ever before

    The world map looks smaller than ever before.

    - Max Azria

    Import and Plot your Business Data on Maps

    Prepare your address-based business data, and let Mapsimise do the hard work of plotting it on a map. Be it contact locations, assets, properties, store locations, appointments - anything that has an address can be visualised on a map.

    Import your .CSV or .XLSX files from Excel, and tell Mapsimise which columns to use as address fields. We then do the hard work of converting the addresses to global locations so that you can see where in the world you are doing business

    If your data already has latitude/longitude co-ordinates no worries! Mapsimise respects your pre-geocoded data and will automatically plot it for you.

    Connect and Map Live Data from your CRM System

    Already managing your accounts, contacts and leads with an online CRM system? Mapsimise can connect to Dynamics 365, Salesforce, and Sugar CRM and display your live data on maps.

    There's no lengthy importing/exporting or synchronisation of records to get up and running with maps. Mapsimise enriches your data with latitude/longitude co-ordinates, or respects your already geocoded data.

    Visualise your business entities on a map, and open records in your connected CRM. Perform spatial queries on your data and push results back into CRM marketing lists/campaigns.

    Draw Shapes to Filter your Data

    Use Mapsimise's drawing tools to perform spatial queries on your data. From a simple box to an entire outline of a territory, it's easy to filter your data based on distance and area. No more guesswork using postal codes or area names! Combine shapes to create complex filters.

    Use widely-available KML files containing predefined shapes such as state and postal code boundaries, countries, school catchment areas and more to narrow down your queries.

    Examples of spatial filters made simple with Mapsimise:

    • Find all my customers within 5 miles of

    • List all my properties within half a mile of

    • Give me all assets located in or

    Analyse your Data with Charts

    Add charts to your map to get an at-a-glance analysis of your spatial data

    Similar to building charts in Excel, simply designate columns from your Mapsimise data grid as axis for your chart. Values can be shown as a count (for example: count of records by gender) or by sum (for example: totalling opportunity value over x months).

    As you move around the map or draw shapes to filter your data, the charts update dynamically. Choose from an array of colour schemes to add a personal touch to your mapped data presentation, and then save the chart in a map view ready to share with your team or the world!

    Collaborative Team Working with Mapsimise

    Manage data and access security roles with Mapsimise

    Mapsimise makes working with maps a collaborative and flexible experience. Set up a map with multiple layers of connected or imported data, then all team members can create unlimited views against that map. All shapes, data filters, KML regions, routes and visual themes/effects are saved in a view.

    Share your map views with other team members, either as view-only or with edit permissions. Add notes to the map to highlight points of interest to your team.

    Share your maps with the world by making map views publicly available via links or website embedding.

    Calculate and Optimise Driving Routes

    Combine your business data with the power of Google Maps to plan driving routes between appointments, salesperson meetings, deliveries - in fact, anything with a start time and a location!

    Mapsimise takes routing further with fully adjustable visit start times and durations for each leg of your itinerary. Re-order visits by dragging and dropping.

    Auto-routing lets you take a selection of filtered records and plot them automatically, optimising by route or respecting the start times from your dataset - allowing you to best-fit your appointments or deliveries to a route and a schedule.

    Search Business Data

    Mapsimise allows you to search worldwide for arbitrary locations by postal code, street name, city, points of interest and more. You can add these locations to a driving route, or create a filter from them (for example: all my customers within 10 miles of LaGuardia)

    We've also leveraged the power of Google Business search to put the details of millions of businesses at your fingertips. Need to find a restaurant or hotel while planning a salesperson's itinerary? Or be able to recommend locations nearby to an existing customer? Your users can find what they need without leaving the Mapsimise interface.

    Targeted Marketing with Mapsimise

    Harness the power of Mapsimise's spatial filtering to enhance your mailing lists. Connect to leading digital marketing platforms such as Dotdigital and Mailchimp to send marketing materials to contacts you have identified using the Mapsimise toolset.

    If you've already built your marketing workflow in your connected CRM system, you can push your filtered records back into Dynamics 365 Marketing Lists, Salesforce Campaigns, and SugarCRM Target Lists at the click of a button.

    Use Data Filters to Refine your Maps

    Before you can work with your data spatially, it's important to make sure you're working with the correct subset of data, especially when dealing with tens of thousands of records.

    Mapsimise has a powerful query builder that lets you filter on names, dates, numbers, yes/no fields and more. Use AND and OR groupings to build complex queries.

    If you need to use a particular query frequently, Mapsimise lets you set up Quick Filters that are always displayed at the top of your map. For example: a date range for displaying appointments, or a dropdown of types of customer.

    Use Pin Variations to change the icon, shape, and colour of your map markers according to fields on your data. For example: colour-coding your global opportunities by closure probability.

    Geospatially Analyse your Data

    Use clustering to help visualise where you have large collections of data by grouping markers together. Analyse this further by using heatmaps, which provide a striking visualisation of the spatial weighting of your data.

    Proximity filtering gives you the ability to compare distances between two of your data layers. Mapsimise provides several options to help visualise the proximity of records.

    Some examples of proximity filtering:

    • Show customers within 10km of my stores

    • Which gas stations are closest to which depots?

    • Which engineers are closest to my current callouts?

    Location Intelligence (LI)

    Location intelligence (LI), or spatial intelligence, is the process of deriving meaningful insight from geospatial data relationships to solve a particular problem.

    Explore Mapsimise Themes

    Mapsimise has a selection of more than ten map styles to help enhance the experience of your users and customers. Amongst the available styles are dark maps for light sensitive conditions, as well as themes that cater for colour blindness. This screenshot reel shows just a few of the available map styles.

    Mapsimise UI

    The Mapsimise user interface has been designed to cater for its numerous functions and features without taking focus away from what's most important - your data on a map.

    Out of the box, Mapsimise gives the user a selection of two UI themes: Dark and Light. The Light theme is more traditional, while the Dark theme brings a modern look and helps reduce eyestrain through prolonged use.

    Mapsimise uses cutting-edge web standards to make the app available on desktop and mobile devices, so you can map your data wherever you are.

    How we use layers to map your data

    Mapsimise uses a layering system to merge data from different sources onto your maps. We then underlay regions from KML files and overlay your planned routes to bring all of the functionality together.

    • Plan routes for field operatives

      Plan routes between entities manually or automatically, then see the route overlaid on your data.

    • Connect and plot business data

      Every business entity you want to see on a map has its own layer. You can set up as many data layers as your need, and re-order them to show business-critical entities on top.

    • Use KML regions to filter and augment your data

      Import KML files to display regions and placemarks on the map alongside your data. Manage territories by filtering your data by selected regions.

    • Powered by Google Maps

      Mapsimise is built on top of the best-in-class Google Maps interface, providing familiarity for your users and allowing Mapsimise to leverage theming and Street View.

    How our map embedding works

    Mapsimise allows you to embed your customised maps into your website, intranet, or business web applications. You can also share maps internally and publicly via clickable links. Each shared map has a range of options to customise its look and feel. See some embedded map examples below, all using live data from our Mapsimise demo.

    Where do I begin?

    If you're having any trouble understanding Mapsimise, let us help you. We have extended our information delivery to best help you get to where you need to be.

    Mapsimise is an integral part to any business, and the team here are dedicated to proving exactly why that is the case. We understand that the world of geospatial business is not easy to understand, so we are here to help.

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